General Writing & Editing.

The Traditional & Digital Advantage.

Cohesive and fluent business writing is a necessity for any professional company. We at Linger understand the importance of emails, white papers, articles, grants, and web pages that reflect the quality of your work. We can help you tackle overflow issues and satisfy the needs of an expanding company.

Linger offers captivating, brand-centric writing and editing services for businesses of all sizes in all stages of growth, including:

Producing and publishing white papers
Composing and distributing press releases
Email drafting and dispatching
Content creation for search engine optimization
Crafting articles
Copywriting
Review and revision of mission, vision, and values copy
Executive bio revision
Website refreshes

Linger Understands the Value of Effective Copy.

Business writing is a reflection of your company and should capture your voice. Our skilled staff has the toolkit to adapt your copy for clarity and conciseness while delivering your message in the most professional manner possible.

To develop the copy that best represents your vision, Linger first needs to assess your writing needs. With Linger on your side, we will work as partners to create content that not only cements your tone as a business but extends your reach by attracting the attention of your desired audience.

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Let Linger set your company apart!

What is Copywriting?

Copywriting, not to be confused with copyrighting, can be defined in many ways. It encompasses various facets of the writing process as well as mediums.
At Linger, our definition of copywriting is the careful selection, construction, and editing of written or spoken word for promotional purposes. Our copywriting skillfully persuades your audience to act.
What does a Copywriter do?

A copywriter produces words or 'copy' to persuade, advertise or explain a product or service, form a contract, or promote updates and awareness.
A successful copywriter will have a clear understanding of your business and objectives. They will work to determine your market and audience and communicate with potential and existing clients in a way that compels them to take the desired action – from engagement to brand enhancement.
As you may have discovered for yourself, this process is more complex than it seems. An affinity for writing cannot substitute for the knowledge and judgment developed over years of experience.
Whether a press release or web page, advertisement or sales letter, and no matter the audience – clients, suppliers, or any other stakeholder – compelling copy should be straightforward without being superficial, clever without being smug, and animated without being forced.
Why Do I Need a Copywriter?

Writing may seem simple enough, but producing compelling, engaging, and valuable copy that succinctly achieves its goal takes much work. It's like interior design – your best will never measure up to a professional's. Doing the work yourself gets the job done and even saves you money in the short term, but you may not be satisfied with the results for long. Disregarding copywriting, spelling mistakes, grammatical errors, and uninformed composition reflect poorly on your company's image and can have an adverse effect.
Linger can help you minimize time spent writing, rewriting, and revising and maximize potential business.
What if I Want to Change the Brief or Have to Cancel the Project?

Linger will provide you a quote on the project base upon the parameters we discuss. If during the production process the parameters change or the scope grows, then we will work with you in adjusting the budget accordingly.
If the scope of the original brief does not change too much, then the agreed cost includes any reasonable revisions. If for any reason you have to cancel a project after it has already been started, then a kill fee of up to 50% will be incurred.
Will Linger be able to write about my business if they don't have direct experience with my field?

Absolutely! We at Linger use strategic research to complete every project. We will take the time to become familiar with the particulars of your business, its jargon, and your industry at large.
Regardless of the business you're in, the same basic marketing principles apply. It's just a matter of adapting them to your particular situation.