Your online persona is the window into your business. Linger’s team of experienced professionals will assist your dealership in creating a strategic plan to expand reach and increase monthly sales and service appointments. Today’s society relies increasingly on digital communications and a well-known online presence is crucial in bringing customers to your door so that your sales and service staff can keep them coming back.

Boosting social and Google ads extends your dealership’s reach and provides the opportunity to target whatever audience your business may be lacking. Social media gives your business the chance to show a personal side and relate to your customers while remaining professional. Our team is knowledgeable in all social trends and algorithms to ensure the plan we create for you assists in organic growth.

We follow paid, organic, and earned media. Paid media is exactly as it sounds – paid ads and promotions. Organic media refers to how your message is shared naturally, such as your post shares, likes, etc. The best example of earned media is word of mouth; it represents unpaid press not created internally for any platform. By analyzing all metrics, Linger is able to provide insightful feedback on what is working or not working for your business and what changes can be made. No two businesses are identical and Linger is prepared to customize your marketing plan to your unique needs and budget.

How often do you receive an email notification and open the message instantly? Linger utilizes email marketing software that allows you to cold email potential customers and increase contact. For many vehicle owners, automotive maintenance is often relayed to the back burner. Let us handle automated email reminders for routine maintenance so that your customers can come back on time and extend the lifetime of their vehicle. Curious about that customer’s feedback once the service is completed? We can send an email survey as follow-up to monitor your service team’s reputation. Do you have a customer seeking a specific vehicle? We can send email communications directing them to your website and that specific inventory. If you’re looking to improve customer relations, birthday emails that show you care and strengthen your client-provider bond can be easily scheduled. Additionally, while these emails are distributed, our system provides analytics, identifying areas for opportunity.