Cannabis Industry.
What is Cannabis PR & Marketing?
Linger's PR and marketing professionals are prepared to help cannabis brands stand out in a saturated industry. A partnership with Linger provides your company with an informed approach to reaching your target audiences and establishing a stronghold within the cannabis market. We present you with opportunities to position your brand as prime.
Cannabis Branding & Brand Design
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As your firm we develop an effective and organized internal brand plan that will ensure consistent messaging. We work with your company to set your brand apart from the competition while remaining true to your core values.
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We offer workshops designed to educate and level set your team on branding updates, as well as thinktank ideation sessions for brand naming. When it’s time to move onto the next stage of your company or whenever you find it necessary to align, Linger will partner with you to reevaluate your mission, vision, and values to reflect your current needs and guarantee a united front.
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Because we understand the message you convey needs to feel meaningful to your audience while working to fill gaps in the market, Linger also pinpoints messaging design to advance your brand. Researching and understanding where opportunities lie in your industry readies your company for crafting a plan of execution that will carry your voice across platforms.
Digital Marketing
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Linger’s staff transcends time by leveraging all available channels with earmarked strategies for communication that attract investors, potential customers, key audiences, and drive purchases. Our digital services include marketing automation, customer relationship management (CRM), email campaigns, social media strategies, and website development – vital tools for extending your reach.
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Post optimization across popular platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and TikTok guides your company toward active engagement and response. When it comes to your website, Linger reviews and revises copy for effectiveness, the ability to compel, and applies the concepts of search engine optimization (SEO) to ultimately increase digital searching. We provide social network integration, traffic analytics reporting, domain hosting and management, graphic design, coding, and all other encompassing services for maintaining and advancing your website.
Content Marketing
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Click-worthy blogging contributes to your online presence and originates a community that lives on your website. White papers crafted with brand awareness in mind increase sales and promote digital searching. Additionally, traditional approaches such as ideal placement in print sources broaden the scope of the story you tell.
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Linger further aids your business by generating case studies exhibiting how your products or services solved a customer's problem. From these case studies arise testimony featuring their good experience with your brand, which influences purchasing.
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We practice inbound marketing, so content created is unique and valuable to your target customers, inspiring a business relationship that lingers as you continue to solve problems and create lifelong connections.
Public Relations
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Our expertise spans both the cannabis and global journalism industries, and our approach to strategic pitching provides you with an advantage of securing earned media positioning to create positive brand relationships.
Be heard through the noise of an ever-evolving industry and establish your brand's credibility and authority with carefully considered placements in print, digital media, and speaking engagements.
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We can help you share your story using a twofold method of thought leadership, leveraging the components of speaking engagements and op-eds through the creation of custom columns bylined by your company that demonstrate your talent, expertise, and passion. We’re prepared to assist you in securing Keynote positions at pinpoint targeted business-to-business (B2B) conferences, mainstream forums, and community assemblies. We manage the recommendation and submission of application for industry awards and entry for industry speaking engagements on your company’s behalf.
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A guide for crisis management is essential at any stage of growth and working with Linger’s public relations professionals provides you with proactive brand monitoring and partnerships with journalists to steel your company’s character for any potential crisis ahead.
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