Public relations (PR) refers to the overall perception of a person, brand, or company. This perception originates from the individual or organization's ability to identify target audiences, create clear messages, protect a brand's reputation, and build long-term, positive relationships. Public relations as a communication method educates clients on why they should trust you with their time and money. Successful PR creates a playbook of your value and forms connections with those who want to hear your story.

Professional journalists engage in storytelling through newspapers, websites, blogs, radio, television, podcasts, social media, and trade magazines. Their reputation depends on sharing accurate and compelling information with their readers so buyers can be confident of their credibility.

All organizations and individuals can benefit from effective public relations. A PR agency helps build bridges within communities to reach a target market and generate a positive reputation.

Here at Linger, we know each client's needs are as unique as yours, and we work closely to identify them during our onboarding and discovery processes. We are prepared to assist clients with needs from small project work to full-service corporate retainers to meet their desired results across various industries.

Press releases are an essential facet of any PR and marketing campaign. Distributing them with a strategic plan can ensure your message reaches the right media outlets and, consequently, your target audiences. Implementing a proactive strategy for communications is a deliberate and comprehensive process essential to attaining measurable results of your organization’s reception and success.

Media outlets determine their coverage based on several factors, including proximity of location, timeliness, relevance to their topic(s) of focus, and demographic of their target audience. Only some stories shared are newsworthy. Linger combats this by prioritizing and comprehending our client's needs and objectives. We take the time to unearth an organization's most compelling stories and strategically pitch them to the most applicable outlets.

Building a positive reputation is a long-term investment with no quick fix. It takes time to strengthen and cultivate the ideal public reception. We know success looks different for each client, and we tailor our measurement methods accordingly. We provide retainer clients with analytics reports on a monthly, quarterly, or annual basis depending on their preference. Our techniques allow us to quantify measurables such as:

• Total mentions

• Potential reach

• Publicity value

• Share of market sentiment

• Coverage by media type

• Coverage by geography

• And many more!

We utilize Google Analytics, as well as Mail Chimp, to measure the relationship between earned media results and web traffic and Hootsuite for hashtag monitoring and research.