Crisis Management.

The Traditional & Digital Advantage.

Linger provides thorough brand monitoring to ensure your company retains a positive reputation in the event of negative publicity, unexpected market turns, and other crises. We also offer crisis communication training ranging from demonstrative guides to face-to-face media preparatory training.

In a crisis, Linger protects your hard-earned reputation by managing your internal and external communications. The services we offer can make the difference between your business flourishing or failing:

Access to experts with years of experience in crisis management
Archival and real-time press and social media monitoring
Partnerships with journalists prepared to publish your communications succinctly or support your company spokesperson
Crafting, preparing, and distributing press releases
Drafting communications for staff, clients, customers, and suppliers
Reviewing sites for successful rapport and contacting social media management on your behalf
And more!

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What is crisis management?

Crisis management, also referred to as crisis communication, is the strategic process of protecting the reputation of companies and individuals by minimizing the negative impact of potentially harmful attention, whether online or in the press.
Who can benefit from crisis management?

All organizations and individuals can benefit from crisis management. Every piece of published content has the potential for harmful media exposure. If you have experienced an issue with a product or service that was beyond your control (or within), crisis management can help you mitigate the consequences to your character.
Other situations that may require crisis management are disgruntled customers or extenuating circumstances such as the COVID-19 crisis. Crisis communication helps you manage unusual problems and issues, preserving your company's reputation in the court of public opinion.
What are the dos & don'ts of crisis management?

Do:
• Stop and think before reacting to a situation
• Put yourself in your consumer's shoes
• Be honest, and tell the truth
• React quickly – after consulting with Linger and carefully considering your response
• Seek advice whenever you are hesitant
Don't:
• Take it personally, or allow your emotions to cloud judgment
• Respond without getting a second opinion or consulting with Linger
• Do what everyone else is doing – think about what is best for you and your customers
Why do I need Linger to manage crisis situations for my company?

Facing harsh criticism is never ideal, and Linger understands it may feel like a punch to the gut, especially when unwarranted. Reacting quickly and emotionally without considering repercussions can be costly. Hiring a third party for level and informed communication minimizes the potential for negative fallout.
When should you call Linger?

You should contact us as soon as you think a situation is attracting (or has the potential to attract) negative publicity or attention.
Examples of potential crises:
When something has gone awry in your business, and you are concerned there will be consequences if left unmanaged
A journalist with negative connotations/associations has contacted you
If you notice negative criticism accruing on social media
If a vendor you have hired brings criticism to your company.
If a journalist contacts you, what should you do?

• Take their call/engage in communication
• Determine their association, the reason for contact, and what information is being requested
• Explain that you are happy to cooperate and provide an estimated time frame for a response
• Gather contact details, solidify the deadline, and contact Linger Firm
• Under NO circumstances should you ever respond with “no comment.”
Will you still have to speak to a journalist?

At Linger, we recognize that every company and situation is unique. We offer the flexibility of acting as your spokesperson or supporting you through communicating with the media to establish their requests and concerns and address them. Whether you will directly communicate with a journalist depends on the needs of your situation.
What happens after the crisis?

When a crisis is skillfully navigated, it can change into a favorable situation. Linger offers post-crisis support and reputation-rebuilding tactics as separate services.