What Is Digital Public Relations?

Digital public relations combines the power of storytelling with the ability to measure its impact with data. Digital PR makes it possible for your company, reporters in your industry, and readers of their content to engage, building bridges for positive relationships.

How Is Public Relations Different From Marketing?

Public relations identifies reporters who want to write about you and position the value you provide for opportunities in the media. Because reporters do not accept payment due to ethical concerns, influencing the right people to share your story can be difficult. Marketing typically involves paid promotion while public relations is a more internal process.

Why Do I Need Public Relations?

Your company’s reputation matters. Prospective customers do not always take your website at face value but explore elsewhere on the web such as social media to find out what current conversations about your brand are circulating. You can’t buy a positive reputation because it isn’t for sale – it must be earned.

Why Should I Hire a PR & Marketing Firm?

Public relations and marketing professionals work to help you solidify meaningful connections with reporters and other media contacts over time. They establish relationships and trust in the media as well as introduce your content to the public domain. Effective PR and marketing ensures your message’s call to action is heard. Curating the image of your brand and plan for success requires substantial time and effort – choosing Linger as your firm can save you the hassle while getting the job done right the first time. Like anything else worthwhile, there are no shortcuts for establishing good public relations.

Public relations professionals research and interact with journalists to understand their interests. A successful public relations partnership will communicate with relevant reporters when you have news to share. Further, consumers demand to know their sources for data and information are authoritative. Search engines such as Google and DuckDuckGo work tirelessly to provide that data as quickly and efficiently as possible. Web crawlers rank you highest when your company regularly appears in credible media and offers content with true value. Linger’s PR management works toward the goal of populating your site first when consumers search for the products and services you offer.

Why Would Anyone Want to Write About Us?

Whether you recognize it or not, newsworthy events are constantly happening in your company. Some examples of publishable stories that can advance your engagement are:

• Launching new products

• Raising money from investors

• Investing in new equipment or space

• Organizing informational events

• Hiring a new executive

• Celebrating a milestone

• Winning recognition from an industry trade organization

These are all terrific opportunities to tell your customers and investors more about you. They want access to this information, and reporters and search engines do too! Linger’s services aid you in recognizing newsworthy events and connecting with the best channels and outlets for publishing them.

What Will the Transition Look Like?

As opposed to seeing quick results from a paid advertisement, properly executed PR takes time to develop measurable advantages for your company. Building trust and engaging with consumers doesn’t happen overnight. Capturing the best representation of your values and message and identifying the media markets in which to position you requires an upfront investment of time and money. It’s often the most difficult part of creating a strategy, which can be adjusted over time as you learn what works for you and what doesn’t. You may not be aware of immediate changes to your company’s reception but laying the foundation for long-lasting positive PR sets you apart.

How Much Do I Need to Invest in PR?

Agencies that bill for their services hourly might charge $385 for sixty minutes of a Vice President’s labor and $150 for that of an account executive’s. They calculate the time and resources (including people) required to provide you with an estimate of how much you will owe once the agreed upon PR plan has been completed.

Off-the-shelf pricing allows you to get your information out in a hurry. Prices range from $1,250 for the creation and distribution of a press release to $20,000 or more for a firm to secure your feature in a top-tier publication.

Retainers allow you to pay a recurring fee for a predetermined number of hours or tasks to complete each month. The cost of a retainer generally starts around $2,000-$5,000 for middle market companies and can run into the hundreds of thousands for world capitals and Fortune 10 players.

Linger Firm offers all of the above. We consider the time and effort necessary to complete your project and guarantee you an affordable rate. Your spending never increases, and we work with you to get the most out of your budget. We can get you started for as little as $1,500.