Useful, relevant, and valuable material proven with data and research curated for your target audience is what content marketing is all about. Your target audience generally includes both current and prospective customers. Many content marketing strategies include intuitive written copy, strong images, and video, all produced to invoke a call to action. The most successful incorporate all three forms seamlessly. Intentional content marketing can boost your revenue organically, without boasting salesmanship or relentless promotion. It focuses on adding value for the reader and positioning your business as a helpful, knowledgeable, and dependable partner.

Content marketing is a worthwhile and highly beneficial addition to your toolkit as it serves multiple purposes. Intelligent content marketing can elevate your brand in several different ways, depending on your goals and the type of content you create. Linger’s strategic brand journalism will assist you with increasing brand awareness through educational angling. We’ll drive customer loyalty as we expose your audience to high-quality content that introduces your brand, services, and cements the value you provide. As your brand’s base grows, Linger will ensure your content precipitates increased website traffic and influences sales, so you can spend less time marketing, and more time doing what you do best.

Content marketing can be used to generate a steady stream of new leads for your business with the right strategy in place. Offering a combination of thoughtful digital and written content free of charge to serve as lead magnets allows you to beef up your mailing list by enticing readers to opt in to access more material. You can marry these leads to your sales funnel once you've gained permission to email interested customers. Current customers may encourage others to convert from potential leads as they discover and engage with your ongoing content marketing efforts.

The biggest content marketing mistake we see in most businesses is executing without a strategy. Every type of marketing requires a plan in place to earn the desired results, and content marketing is no different. If you don't know what you want to accomplish or how to get there, simply launching a blog and publishing posts regularly may hurt your brand more than it will help achieve your objectives. Developing an effective content marketing strategy requires understanding your target audience, the kind of content they want, and how your brand can offer the greatest value in its space. We will guide you through the process of discovering your target audience and determining the best methods for designing content that entices them to linger with your company.