Music Industry.
What is Music PR & Marketing?
Linger's PR and marketing professionals want to help artists cut through the crowded market and reach their target audiences. Our PR program specializes in helping up-and-coming artists and industry experts gain an edge with target audiences by flexing our skills via contributed columns, event venue coordination, awards, op-eds, and more.
Linger understands the industry
-
We know firsthand that establishing presence and maintaining relevance in one of the world’s fastest-growing industries requires strategic brand management and marketing. Whether you’re a label looking to rebrand, new artist seeking exposure, or small business exploring partnerships with content creators, our goal at Linger is to increase your visibility and exposure by generating a model for connecting you with your fans, the media, and potential collaborators.
-
Association with the most prominent tour promoters, talent scouts, and publications provides you with a platform to share your story and connect with your audience and other creators. We offer various services to increase visibility and create brandable narratives for labels, artists, and small businesses.
Linger offers complete brand management through a variety of services:
-
Media Relations
Linger will establish relationships with our journalistic affiliates on your behalf to ensure publicity. We represent your brand by pitching stories, arranging interviews with local media sources, and providing press materials such as releases and photos. Effective media relations will show and tell why your content, services, or products are worthy of trust, time, and money.
-
Crisis Management
Preserve your reputation and protect your character by allowing Linger to control communications in the event of a crisis. Every artist and business has the potential to experience negative media attention. This could be the result of personal associations, unintended offenses, or unscreened posting. Linger understands how to minimize potential crises before they occur, and how to act in the moment. In today’s society, staying ahead of public opinion can mean the difference for your brand’s success. We’ll make certain your good name is safeguarded with ongoing review and strategic foresight.
-
Social Media Administration
Linger is skilled in creating and maintaining strong, personable presences on popular social media platforms like Instagram, Twitter, TikTok and Facebook. We’ll help you craft content from post captions to marketing mailers, engage with fans, and analyze metrics to measure the effectiveness of your campaigns.
-
Website Maintenance
Labels, artists, and small businesses in the music media space need to maintain unique and current websites to reach their target audiences and stand out in a saturated industry. One way to cut through the crowd and build a community is through blogging. Linger’s website maintenance services include blog integration, content creation, and scheduling. We optimize your site and blogs for search engine ranking and provide general upkeep such as page additions/deletions, copywriting, and domain management/hosting.
-
Tour & Album Release Management
Our team has the know-how and contacts necessary to acquire press coverage for live shows, tours, and promotional release events. Let Linger advertise, organize, and execute your bookings so you can stay focused on delivering your message and expanding its reach.
-
Event Venue Coordination
Choosing a firm that services both the event venue and music industries provides you with access to some of the most sought-after locales. Make a statement when you perform or present, and utilize our network of planners, vendors, and staff for appearances your guests are sure to remember.
-
Brand Partnerships
Linger will assist with locating and securing partnerships guaranteed to get you noticed, keeping your values at the forefront. Uniting with other content creators and influencers leverages an artist’s or business’s popularity to promote content, products, or services. You’ll boost your presence and following by increasing your audience twofold, increase brand awareness, and drive sales.